Privacy & Anti-Spam Policy - Tummy Shield

Policies and Disclosures

Effective date: May 25, 2018

Table of Contents

Privacy Policy


Safe Ride 4 Kids together with our affiliates, agents, consultants, employees and officers collectively (“us”, “we”, or “our”) operates the, and websites (the “Service”) offering car seat safety education and innovative products for parents. We are a privately held small business based in Denver, CO.

We are committed to safeguarding the privacy of our website visitors and service users.


This page informs you of our policies regarding the collection, use, and disclosure of personal data when you use our Service and the choices you have associated with that data.

We use your data to provide and improve the Service. By using the Service, you agree to the collection and use of information in accordance with this policy and our Terms of Service and Cookie Policy.


  • Service — Service is the, and websites operated by Safe Ride 4 Kids
  • Personal Data — Personal Data means data about a living individual who can be identified from those data (or from those and other information either in our possession or likely to come into our possession).
  • Usage Data — Usage Data is data collected automatically either generated by the use of the Service or from the Service infrastructure itself (for example, the duration of a page visit).
  • Data Controller — Data Controller means the natural or legal person who (either alone or jointly or in common with other persons) determines the purposes for which and the manner in which any personal information are, or are to be, processed. For the purpose of this Privacy Policy, we are a Data Controller of your Personal Data.
  • Data Processors (or Service Providers) — Data Processor (or Service Provider) means any natural or legal person who processes the data on behalf of the Data Controller. We may use the services of various Service Providers in order to process your data more effectively.
  • Data Subject (or User) — Data Subject is any living individual who is using our Service and is the subject of Personal Data.


We collect several different types of information for various purposes to provide and improve our Service to you.


While using our Service, we may ask you to provide us with certain personally identifiable information that can be used to contact you, complete a transaction (a purchase or sending you requested information) or otherwise identify you (“Personal Data”). Personally identifiable information may include, but is not limited to:

  • Email address
  • First name and last name
  • Phone number
  • Billing and/or Shipping Address, State, Province, ZIP/Postal code, City
  • Payment information
  • Cookies and Usage Data
  • Communication you send to us or submit on our sites (for example when you ask for support, send us questions or comments or report a problem)

We may use your Personal Data to contact you with follow up emails on your orders, newsletters, marketing or promotional materials and other information that may be of interest to you.

You may opt out of receiving any, or all, of these communications from us by following the unsubscribe link or instructions provided in any email we send.

Personal emails in response to the contact form do not have the unsubscribe link. These emails are kept for reference and legal purposes. The email addresses are not used for any other purpose unless you provide consent or make a purchase.


We may also collect information how the Service is accessed and used (“Usage Data”). This Usage Data may include information such as your computer’s Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Service that you visit, the time and date of your visit, the time spent on those pages, unique device identifiers and other diagnostic data. (See also Cookie Policy)


We may use and store information about your location if you give us permission to do so (“Location Data”). We use this data to provide features of our Service, to improve and customize our Service.

You can enable or disable location services when you use our Service at any time, through your device settings.


Safe Ride 4 Kids uses the collected data for various purposes:

  • Personal Data
    • To provide and maintain our Service
    • To notify you about changes to our Service
    • To allow you to participate in interactive features of our Service when you choose to do so
    • To provide customer support
    • To screen our orders for potential risk or fraud
    • To provide you with news, special offers and general information about other goods, services and events which we offer that are similar to those that you have already purchased or enquired about unless you have opted not to receive such information
  • Usage Data
    • For analysis to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site)
    • To detect, prevent and address technical issues
    • To screen for potential risk and fraud (in particular, your IP address)
    • To assess the success of our marketing and advertising campaigns
    • To monitor the usage of our Service


If you are from the European Economic Area (EEA), Safe Ride 4 Kids legal basis for collecting and using the personal information described in this Privacy Policy depends on the Personal Data we collect and the specific context in which we collect it.

Safe Ride 4 Kids may process your Personal Data because:

  • We need to perform a contract with you (ie. fulfilling your order)
  • You have given us permission to do so (ie. signing up for our newsletter)
  • The processing is in our legitimate interests and it’s not overridden by your rights
  • For payment processing purposes
  • To comply with the law

We analyze how users interact with our Site so we can understand better what elements of the design are working well and which are not working so well. This allows us to improve and develop the quality of the online experience we offer all our users.


Safe Ride 4 Kids will retain your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use your Personal Data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies. Purchase data is kept for us to be able to contact you in case of any future recall notices.

Safe Ride 4 Kids will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of our Service, or we are legally obligated to retain this data for longer time periods.


Your information, including Personal Data, may be transferred to — and maintained on — computers located outside of your state, province, country or other governmental jurisdiction where the data protection laws may differ than those from your jurisdiction.

If you are located outside United States and choose to provide information to us, please note that we transfer the data, including Personal Data, to United States and process it there.

Your consent to this Privacy Policy followed by your submission of such information represents your agreement to that transfer.

Safe Ride 4 Kids will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy and no transfer of your Personal Data will take place to an organization or a country unless there are adequate controls in place including the security of your data and other personal information.



Under certain circumstances, Safe Ride 4 Kids may be required to disclose your Personal Data if required to do so by law or in response to valid requests by public authorities (e.g. a court or a government agency).


Safe Ride 4 Kids may disclose your Personal Data in the good faith belief that such action is necessary to:

  • To comply with a legal obligation
  • To protect and defend the rights or property of Safe Ride 4 Kids
  • To prevent or investigate possible wrongdoing in connection with the Service
  • To protect the personal safety of users of the Service or the public
  • To protect against legal liability


The security of your data is important to us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your Personal Data, we cannot guarantee its absolute security.


If you are a resident of the European Economic Area (EEA), you have certain data protection rights. Safe Ride 4 Kids aims to take reasonable steps to allow you to correct, amend, delete, or limit the use of your Personal Data.

In certain circumstances, you have the following data protection rights:

  • The right to access, update or to delete the information we have on you. Whenever made possible, you can access, update or request deletion of your Personal Data directly within your account settings section. If you are unable to perform these actions yourself, please contact us to assist you.
  • The right of rectification. You have the right to have your information rectified if that information is inaccurate or incomplete.
  • The right to object. You have the right to object to our processing of your Personal Data.
  • The right of restriction. You have the right to request that we restrict the processing of your personal information.
  • The right to data portability. You have the right to be provided with a copy of the information we have on you in a structured, machine-readable and commonly used format (ie. jpg of screen shot).
  • The right to withdraw consent. You also have the right to withdraw your consent at any time where Safe Ride 4 Kids relied on your consent to process your personal information.

If you wish to be informed what Personal Data we hold about you and if you want it to be removed from our systems, please contact us.

You can contact us in writing at:
Safe Ride 4 Kids
[Re: Privacy Compliance Officer]
303 S Broadway #200-266
Denver, CO 80209 USA

Please note that we may ask you to verify your identity before responding to such requests.


We may employ third party companies and individuals to facilitate our Service (“Service Providers”), to provide the Service on our behalf, to perform Service-related services or to assist us in analyzing how our Service is used.

These third parties have access to your Personal Data only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.

Service Providers include:

  • We use Shopify to power our online store–you can read more about how Shopify uses your Personal Information here:
  • We use Infusionsoft as our Customer Relationship Management platform–you can read more about how Infusionsoft uses your Personal Information here:
  • We use Yotpo for our customer review platform — you can read the Yotpo privacy policy here:
  • We use Olark for our online chat service — you can read the Olark privacy policy here:
  • We use AdHawk for our Facebook advertising — you can read the AdHawk privacy policy here:


We may use third-party Service Providers to monitor and analyze the use of our  Service.

  • Google Analytics — Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google uses the data collected to track and monitor the use of our Service. This data is shared with other Google services. Google may use the collected data to contextualize and personalize the ads of its own advertising network.
    • You can opt-out of having made your activity on the Service available to Google Analytics by installing the Google Analytics opt-out browser add-on. The add-on prevents the Google Analytics JavaScript (ga.js, analytics.js, and dc.js) from sharing information with Google Analytics about visits activity.
    • For more information on the privacy practices of Google, please visit the Google Privacy & Terms web page:


We may provide paid products and/or services within the Service. In that case, we use third-party services for payment processing (e.g. payment processors).

We will not store or collect your payment card details. That information is provided directly to our third-party payment processors whose use of your personal information is governed by their Privacy Policy. These payment processors adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa,
Mastercard, American Express and Discover. PCI-DSS requirements help ensure the secure handling of payment information.

The payment processors we work with are:

  • Shopify — Their Privacy Policy can be viewed at
  • PayPal or Braintree — Their Privacy Policy can be viewed at
  • Amazon Payment — Their Privacy Policy can be viewed at
  • Apple Store In-App Payments — Their Privacy Policy can be viewed at
  • Google Play In-App Payments — Their Privacy Policy can be viewed at
  • If you use our Payment Plan options:
    • — Their Privacy Policy can be viewed at
    • FuturePay — Their Privacy Policy can be viewed at
  • If you are a wholesale account, you may be invoiced with QuickBooks — Their Privacy Policy can be viewed at


Our Service may contain links to other sites that are not operated by us. If you click on a third party link, you will be directed to that third party’s site. We strongly advise you to review the Privacy Policy of every site you visit.

We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.


Our Service does not address anyone under the age of 18 (“Children”).

We do not knowingly collect personally identifiable information from anyone under the age of 18. If you are a parent or guardian and you are aware that your Children has provided us with Personal Data, please contact us. If we become aware that we have collected Personal Data from children without verification of parental consent, we take steps to remove that information from our servers.


We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page.

We will let you know via email and/or a prominent notice on our Service, prior to the change becoming effective and update the “effective date” at the top of this Privacy Policy.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.


If you have any questions about this Privacy Policy, please contact us:

  • By visiting our contact page on our website.
  • By phone number: 844.421.SAFE (7233)

Cookie Policy

Cookies — Cookies are small pieces of data stored on your device (computer or mobile device).


We use cookies and similar tracking technologies to track the activity on our Service and hold certain information.

Cookies are files with small amount of data which may include an anonymous unique identifier. Cookies are sent to your browser from a website and stored on your device. Tracking technologies also used are beacons, tags, and scripts to collect and track information and to improve and analyze our Service.

Examples of Cookies we use:

  • Session Cookies. We use Session Cookies to operate our Service.
  • Preference Cookies. We use Preference Cookies to remember your preferences
    and various settings.
  • Security Cookies. We use Security Cookies for security purposes.


The length of time that a cookie remains on your computer or mobile device depends on whether it is a “persistent” or “session” cookie.

  • Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted.
  • Persistent cookies expire at the time set. Most of our cookies are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device.


You can instruct your browser to refuse all cookies, indicate when a cookie is being sent or manage cookies in other ways. Please keep in mind that removing or blocking cookies can negatively impact your user experience and parts of our website may no longer be fully accessible.

Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls, often found in your browser’s “Tools” or “Preferences” menu.


Safe Ride 4 Kids uses remarketing services to provide you with targeted advertisements or marketing communications we believe may be of interest to you. We and our third-party vendors use cookies to inform, optimize and serve ads based on your past visits to our Service.

We limit our marketing to people within the United States.


We do not support Do Not Track (“DNT”). Do Not Track is a preference you can set in your web browser to inform websites that you do not want to be tracked.

You can enable or disable Do Not Track by visiting the Preferences or Settings page of your web browser.

Anti-Spam Policy

Safe Ride 4 Kids (SR4K) is committed to permission-based email marketing practices, and in support thereof, has established this no-tolerance Anti-Spam Policy. SR4K may update this policy and provide notice of any changes on its home page.

Your use of this website constitutes your acceptance of the terms and conditions of our Anti-Spam Policy.

Spam is commercial email or unsolicited bulk email, including junk mail, which has not been requested by the recipient. Spam is the opposite of permission-based email. Spam is not an accepted promotion technique and SR4K does not condone or engage in Spam and does not tolerate Spam of any sort. SR4K Affiliates, Joint Venture Partners and Customers are strictly forbidden to advertise or promote SR4K, products, or services, via any form of Spam. SR4K Affiliates, Joint Venture Partners and Customers agree to comply with this Anti-Spam Policy. SR4K reserves the right to determine in its sole discretion what constitutes Spam. SR4K Affiliates, Joint Venture Partners and Customers found to be using SR4K programs, products or services to engage in Spam may, at SR4K’s discretion, be immediately cut off from use of all SR4K programs, products and services. SR4K will take any steps it deems necessary to prevent it from being involved in Spam and will legally pursue any person(s) or organization(s) that involve it in Spam allegations. If damages of any kind are levied against SR4K, it will pursue full legal recourse against the offending person(s) and/or organization(s) under any and all applicable laws.

If you believe that you have received Spam connected to Safe Ride 4 Kids in any way, send a complaint including the unsolicited email, to You may also provide any other information that you believe may help a Safe Ride 4 Kids investigation. Safe Ride 4 Kids does not investigate or take any action based on anonymous Spam complaints.


We encourage commenting. We love reading your stories and feedback and answering your questions to help you make every arrival a safe arrival. Thank you to everyone who comments on or on our social media.

Our sites and pages are moderated. To ensure we all enjoy the Safe Ride 4 Kids community areas, we ask you to follow these guidelines:

  1. Be respectful and polite.
  2. Remember there are people behind the screens and your words can affect people.
  3. If you wouldn’t say it to someone’s face, then don’t say it here.

We appreciate and welcome criticism. And, if you just want to announce your opinion without including points to discuss, write comments that add no value to the discussion or merely be insulting, your comments will be removed.

To put it simply, our guidelines boil down to “don’t be a jerk”. If you don’t follow any of these guidelines, not only will our moderators remove the comment but we may also ban you from participating in the discussions.

Safe Ride 4 Kids reserves the right to edit or delete any comments submitted to this website or other business channels without notice due to:

  • Comments containing language or concepts that could be deemed offensive or otherwise inappropriate
  • Comments that attack an individual
  • Comments found inapplicable to the contents in the text
  • Comments deemed to be spam or solely promotional in nature will be deleted. Including a link to relevant content is permitted, but comments should be relevant to the post topic.

This comment policy is subject to change at any time.

Amazon Associate Disclosure

Safe Ride 4 Kids is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to

FTC Disclaimer

Safe Ride 4 Kids has an affiliate relationship with some of the companies or products we recommend. This means we earn a commission every time you make a purchase by following our link.